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How ShoreTel enables a data-centric approach to communications at Williams

By: Andrew Gray, Marketing Director, EMEA

We live in the age of Big Data. In business, at home, in the high street and even in sport, data collection and analysis impacts decision-making at every level. The granularity and volume of the data around us enables prediction of future events – not just a recap of the past. Based on probabilities, these crystal ball predictions range from the outcome of an F1 race through to inbound call volume and resourcing needs for a business switchboard.

Formula One teams like WILLIAMS MARTINI RACING embraced the concept of Big Data many years ago and have been refining it ever since. When the racecars take to the circuit, around 200 sensors are monitoring every imaginable parameter on the car – including steering and slip angles, tyre temperature, oil pressure and mid-corner speed, helping to generate up to 100 gigabytes of data over a race weekend. …more

ShoreTel Puts Customer Experience at the Heart of Williams F1 Conference Centre

By: Andrew Gray, Marketing Director, EMEA

The Williams Conference Centre is billed not as a unique event venue that never fails to impress, but rather a complete experience that aims to provide a truly memorable day for all visitors. Whether attending a business meeting or purely for pleasure, visitors have the opportunity to see the Williams Grand Prix Collection, the largest private collection of F1 cars in the world which charts the illustrious history of the popular F1 team. Behind the scenes staff at the Conference Centre are masters at juggling busy days with multiple visits and clients. From a welcoming reception to detailed arrangements for guest refreshments and from assisting with audio/visual set-up to helping guests choose their ideal F1 memorabilia, customer service teams need all the help they can get to cope with conflicting demands while delivering top class customer service. …more

ShoreTel Mobility Pro Tips: 5 Things to Make Mobility Work Better for You

By: Clinton Fitch, Practice Manager of Advanced Applications - EMEA

The hint is in my title: Manager of Advanced Applications. In simple terms it means that here in Europe I’m responsible for leading the sales team for Enterprise Contact Center (ECC) and Mobility. In more complex terms, it means I’m often looked to for tips and information on how these solutions work in the day-to-day lives of our customers.

As one who is constantly traveling here in Europe, be it by plane, train or car, I’m a heavy user of Mobility and while the app is great “out of the box,” there are some tweaks or features that you can use that I’ve found improves my productivity but also my overall experience with using the app.

Here are my top five. …more

The Integration of ShoreTel and Microsoft Lync

By: Bernard Gutnick, Senior Director, Product Marketing Google+ icon for profile link

At ShoreTel, the only thing that matters to us is to be close to our customers, and prospective new customers – especially those that are using Microsoft Lync for instant messaging and presence.

Even though Microsoft Lync offers a voice capability that competes against ShoreTel, we’re finding most customers prefer to have the best of both worlds. They want the power of Microsoft Lync on the desktop, and ShoreTel providing the business communication system all integrated as one single solution in the eyes of the end users, making the combination of Microsoft Lync and ShoreTel as the answer of choice by many businesses.

Enterprise Empowerment through ShoreTel Sky for Salesforce

By: Arvind Rangarajan, Product Marketing Manager

Customer Relationship Management (CRM) systems serve as a repository and management instrument to help sales and service representatives achieve their targets. Phone systems are crucial for sales and service to generate information that drives revenue and customer loyalty. Salesforce.com is the most popular CRM system today; ShoreTel Sky for Salesforce integration immediately increases sales effectiveness and supports productivity while elevating the overall customer relationship management experience to very high levels.

The click-to-dial feature enables Salesforce to dial leads and opportunities and have sales call notes automatically tied to them. This feature is also very handy for staff from other functions within a business, who can now dial directly from the CRM and add notes or records from the call. …more

Office Move an Inspired Choice

By: Adrian Hipkiss, Managing Director, EMEA

ShoreTel sign

Bracknell, a veritable hub of multinational tech companies, has opened its arms to another. ShoreTel, with the help of Dr. Phillip Lee, MP for Bracknell, has thrown open the doors of its new European headquarters in Inspired, Easthampstead Road. The move was overdue – we have grown exponentially over the past 18 months, and the time had come to situate ourselves in an office that reflected our own ambition. This was the one. The space is expansive with the orange of ShoreTel permeating throughout the office, reminding all those who enter of the ambition and scope of the company now inhabiting it. Our choice of location and office was educated by our ever-expanding partner and customer base – we asked ourselves: what would best suit them? …more

Cisco Abandons UC For SMB

By: Teney Takahashi, Product Marketing Manager - Competitive Analysis

Cisco’s foray into the SMB unified communications market ends as a cautionary tale for partners and customers. The company has announced end-of-life for their UC300, UC500, BE3000 and UC5000 models.

In late 2008, Cisco announced plans for a $100 million global strategic initiative to target the SMB market. In its announcement, Ian Pennel, senior vice president of Cisco’s Small Business Technology Group noted, “It’s critical that small-business owners have a technology partner they trust to help them find and deploy the right solutions to grow their business.” Two years later the company unveiled its first unified communications products for SMBs, the UC300, UC500 and Business Edition 3000.

Cisco aggressively recruited partners to support its entry into the SMB unified communications market. The company pledged to invest in people and technology to support its SMB partners worldwide, and in turn, encouraged partners to develop a practice centered on Cisco SMB solutions. …more

GigaOm Structure conference focuses on cloud and security

By: Tricia Stream, Content Marketing Manager Google+ icon for profile link

Yesterday and today ShoreTel has been hanging out at the GigaOm Structure Conference in San Francisco.

Alas, there is no technology to enhance the commute endured for attendance

This is GigaOm’s largest conference to date and billed as conversations around the annual state of the cloud. (Its popularity was proven by the standing room only situation in the main presentation hall, despite the Spain vs. Chile World Cup match broadcasting on flat screens in the hallways, and then running out of food at lunch.)


ShoreTel Receives Two 2014 Unified Communications Product of the Year Awards

By: Katie Maller, Communications Manager Google+ icon for profile link

UC_POTY_2007We’re proud to announce that TMC, a global, integrated media company, has named the ShoreTel Dock and ShoreTel 14.2 as 2014 Unified Communications Product of the Year Award winners.

“I am excited to proclaim ShoreTel as a 2014 recipient of TMC’s Unified Communications Product of the Year Award for their innovative products, the ShoreTel Dock and ShoreTel 14.2,” said Rich Tehrani, CEO of TMC. “Our judges were very impressed with the ingenuity and excellence displayed by ShoreTel in their groundbreaking work on these two products.” …more

ShoreTel and HP – A Thriving Partnership on Display at HP Discover 2014

By: Paul Foucher, Senior Manager, Alliances Marketing

HPShoreTel was pleased to exhibit at HP Discover 2014 in Las Vegas last week, the latest in numerous joint customer engagement events in 2014. Whether it’s ShoreTel’s on-premises solutions virtualized on HP’s server technology, or ShoreTel’s cloud-based ShoreTel Sky service running on HP’s carrier grade networking infrastructure, or a combination of both, the net result is a win-win for all.

It was great to get a glimpse of some of the new technology HP is rolling out this year and reinforce how our cloud strategy dovetails nicely with announcements HP made at Discover including their focus on hybrid cloud virtualization with their new Helion announcement and focus on cloud security with a new breadth of cloud security related solutions called Atalla, to defend against internal and external security threats. (Here I am on the left, with Juan Rubio of ShoreTel and Robert Ruiz, vice president at HP Networking.)


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