Welcome to the ShoreTel Brilliantly Simple Blog

Understanding ShoreTel’s Failover Options

By: Dieter Rencken, Senior Product Manager

ShoreTel’s Unified Communication solution provides powerful and cost effective options to maximize the availability of dial tone for users. IP Phones (also known as VoIP phones) are controlled by modular voice switch appliances that are inherently super reliable.

This reliability can be augmented by provisioning two methods of backup voice switches: …more

Empowering Partners Through Marketing Funding, Education And Incentives

By: Tom Perry, Director of Marketing, EMEA

Channel partners are an extension of the ShoreTel organisation. That is why we have always strived to invest in their businesses and incentivise their successes. Eighteen months ago, we decided to take this further and set the beginning of the Accelerate Marketing Knowledge master classes.

We had the vision of inspiring our partners to create and execute joint marketing activities with ShoreTel, and this is exactly what we designed these classes to do.

At ShoreTel, we have always held the opinion that customer retention, growth and satisfaction stem from a thriving and successful partner ecosystem. To achieve this, we decided to initiate a series of events, which would educate channel marketing professionals with the very latest industry ideas, concepts and practises. As a first step, we hired marketing specialists Bowan Arrow to design one day sessions which would provoke discussions, debates and actions. We wanted these sessions to originate individual marketing plans, into which fulfilment ShoreTel would invest. …more

Contact Center (CC) Group Alert Service

By: James Benton,

A recent customer request resulted in our Professional Services group developing a Contact Center (CC) Group Alert Service. This case is a good illustration of building a new application leveraging an existing ShoreTel Contact Center feature.

The customer wanted their Contact Center agents to know whether calls were in queue or not. They wanted them to really know…with a lighted beacon installed in their call center. When calls were in queue the beacon should flash continuously. …more

Mother’s Day Sweeter Than Ever in Rocky Mountain

By: Liz Pedro, Customer Programs Manager

With Mother’s Day just around the corner, more than a third of moms are getting candy this year per a survey from Ebates.com.

For companies like the Rocky Mountain Chocolate Factory, that means a huge spike in seasonal orders. The National Retail Federation says that Mother’s Day is the second leading gift-giving holiday with consumers expected to spend more than $14B.

To handle the Mother’s Day rush, Rocky Mountain Chocolate Factory leverages ShoreTel unified communications solutions. …more

Update on ShoreTel’s Direction for Instant Messaging and Presence

By: Laurent Dinard, Sr. Product Manager

Hello ShoreTel Community,

I wanted to provide an update on ShoreTel’s direction for Instant Messaging and Presence.

We recognized years ago that IM would become strategic for most organizations. We acquired the core XMPP server technology to embed natively into our system. XMPP (compared to SIMPLE- SIP for IM) scales in a very economic fashion and thus fits perfectly with our low cost of entry and low TCO goals. To our knowledge, only three UC vendors have a true standard-based (SIP or XMPP) IM based server: Microsoft, Cisco and ShoreTel. This technology is key to be able to expand the basic IM functionalities with future federation standards. Most other vendors have to use to third party technology to deliver IM functionalities, most notably Avaya with their Avaya Presence Server partially built using OEM technologies from… Jabber, Inc, now Cisco. …more

HP and Polycom Share Their Thoughts on the New Promotional Bundle

By: Chris Burgy, Director, Business Development

Remember the promotional incentive for bundled offerings that include ShoreTel, Polycom and HP solutions – which allow implementation of complete UC solutions on a secure, resilient and flexible network infrastructure – that we told you about earlier this week?

We’re really excited about the promotional incentive for bundled offerings w/ Polycom & HP (and really, “excited” is an understatement). So are they:

HP, Tom Williams, Business Alliance Manager

Polycom, Tom Kelly, VP of American Distribution and Channel Partners

Like we said, the combined offerings are delivered via ShoreTel resellers that can design, implement and support all three products, providing customers with a single point of contact.

ShoreTel Contact Center and After Call Surveys

By: Matt Neimeier, Contact Center Product Sales Specialist

It has been asked “Can you do a post call survey in ECC?”

The answer is “yup” and here’s how:

This script is built with the ever-flexible IVR Applications Markers in ECC scripting. The idea is to create Application Markers that are named as your survey questions, that’s the whole trick. …more

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