Author : Geoff Murase

ROI + TCO = A Balanced Equation

By: Geoff Murase, Sr. Product Marketing Manager

Let’s say that you’re talking to a friend or a colleague about replacing a legacy phone system, and he tells you why he plans to buy a particular product. “It’s all about the TCO,” he says. “ROI is just too short term.” Is he right? Well, yes and no. It is all about the TCO. […]

Avaya Financial Update

By: Geoff Murase, Sr. Product Marketing Manager

Everyone is talking about the Facebook IPO. No doubt investor demand is high as Facebook is profitable and has been growing revenue. Some speculate that the company could be valued at over $100 billion. Another company that has announced its intention to go public is Avaya. Avaya recently filed its calendar Q1 2012 quarterly financial […]

The Truth about UC Deployments

By: Geoff Murase, Sr. Product Marketing Manager

The recent article “Adding up the real costs of so-called ‘free’ Microsoft Lync” highlights the hidden costs associated with a Microsoft Lync deployment. These costs include server OS licenses, server hardware, IP phones, gateways for branch survivability, analog endpoints and adapters, and additional software assurance/support costs. To make matters worse, the licensing scheme for Microsoft […]

The Problem with Having Too Much Debt

By: Geoff Murase, Sr. Product Marketing Manager

It seems like every day, a new headline appears talking about the Eurozone financial crisis. Governments across Europe have borrowed to the hilt and spent the proceeds on government programs or to bailout financial institutions. A common metric for gauging the financial health of a country is the debt to gross domestic product (GDP) ratio. […]

Buyer Beware

By: Geoff Murase, Sr. Product Marketing Manager

Christmas shopping season is now officially upon us and everyone is anticipating the bargains they may be able to pick up as presents or to keep for themselves. However, shoppers who look at heavily discounted prices may be enticed to make purchases that may not make sense in the long run. For example, if you’re […]

Navigating Economic Uncertainty

By: Geoff Murase, Sr. Product Marketing Manager

The recent stock market gyrations have given financial decision makers cause for concern over making further investments in IT. Many economists now believe that the economic recovery that began in 2009 has stalled and we’re possibly entering another period of slow growth – the dreaded double-dip. ShoreTel recently announced its quarterly results and Kevin Gavin, […]

The Benefits of N+1 Redundancy

By: Geoff Murase, Sr. Product Marketing Manager

A recent news story about a small town experiencing a phone outage caught my eye. In this day and age, it’s hard to imagine what a day at work would be like if a phone outage occurred. The level of impact of an outage depends on the nature of work for the business. For example, […]

Future Proof your UC Vendor Selection

By: Geoff Murase, Sr. Product Marketing Manager

We are all familiar with the demise of Nortel but what is even sadder than the company folding is thinking about the customers who are stuck with their gear. No more upgrades, no replacement parts and no technical support. Looking back, how were the decision makers to know that Nortel would file for bankruptcy in […]

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