Author : Jeff Ridley

Future of the SIP Service Provider

By: Jeff Ridley, Director of Product Management

In my last SIP post I went over the crucial role of the service provider for voice calls. The question that remains is what happens as the world migrates to more complete unified communications and video, presence, and IM become as important to communications as phone calls. What then will be the role of the […]

SIP Trunking – The Role of the Service Provider

By: Jeff Ridley, Director of Product Management

This is the second in my series on SIP trunking – designed to explain how companies can take advantage of the benefits this communications protocol provides. In my first blog post, I shared the basics. In this one, I’ll explore the value a service provider can bring to your business communications strategy.

SIP Trunking: A Primer

By: Jeff Ridley, Director of Product Management

Unified Communications market is full of news these days (Research: Interoperability issues still hold back SIP trunking adoption, North American SIP and VoIP Trunking Market $2 Billion) about SIP trunking or Internet Telephony Services Providers (ITSPs). You may be wondering what the hullabaloo is about. To understand the excitement, you have to spend a few […]

ShoreTel Travels: Contact Center

By: Jeff Ridley, Director of Product Management

I just returned from a weeklong visit with our APAC team. Contact Center was the major theme of my visits with ShoreTel partners in Asia over the last few days. In each of the regions – Hong Kong, Singapore, Philippines, and Malaysia – I spent time discussion the ShoreTel Enterprise Contact Center solution and learning […]

Trending at Enterprise Connect

By: Jeff Ridley, Director of Product Management

Lots of good info got around this year at Enterprise Connect, but over the course of the week four topics consistently piqued the interest of IT leaders: enterprise mobility, video, cloud, and enterprise social software (ESS.) #1 Enterprise Mobility No shocker, really, given that mobility has gained huge momentum this year, quickly moving from “nice-to-have” […]

Telecom Trends: Past Dynamics Driving the Future

By: Jeff Ridley, Director of Product Management

Recently, I had the opportunity to speak on a panel at IT Expo looking at trends in telecommunications. Preparing for the panel gave me a great opportunity to think about some of the industry dynamics that shaped where we are today as well as new things that will influence where are going. I wanted to […]

Is your communications system a clunker?

By: Jeff Ridley, Director of Product Management

We’ve all heard about the U.S. government’s Car Allowance Rebate System, or “CARS” program, better known as “cash for clunkers,” where citizens are given an incentive to trade in their “clunkers” for newer, more fuel-efficient models in an effort to stimulate the economy and help the environment. Some technology companies have gone so far as […]

UC the ShoreTel Way – Brilliantly Simple

By: Jeff Ridley, Director of Product Management

As the ShoreTel booth continues to steal the show and draw massive crowds here at Interop, one of the most pressing questions on everyone’s lips is, how does ShoreTel define unified communications? The answer is simple. Brilliantly simple. In my presentation for the Interop Education Program on Tuesday, entitled Unified Communications in Two Simple Steps, […]

ShoreTel 9: The Future of Personalized Communications in Your Hand

By: Jeff Ridley, Director of Product Management

Do more with less has become the mantra du jour across organizations of all sizes and across all sectors. ShoreTel release 9 delivers the type of next generation enhancements organizations need to simplify administration, improve reliability and streamline processes. Here’s a brief sampling of some of the many innovative features and enhanced capabilities available in […]

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