Category : Market Perspective

Will the Apple Watch Transform Business?

By: Chandler Harris, Content Marketing Manager

After Apple recently unveiled a launch date for its much anticipated Apple Watch earlier this month, one of the key questions has been: what sort of application ecosystem will it support? It turns out there are numerous apps the Apple Watch will support including apps from American Airlines (with flight reminders), Nike (for exercise data), […]

Unified Communications as a Service: Market Trends and Business Benefits

By: Arvind Rangarajan, Product Marketing Manager

We’re experiencing a workplace transformation! The very nature of work as we once knew it has fundamentally changed. Work is no longer a location, it is an activity. Work is not a place you go, it’s a thing you do. There is increasingly a very dynamic rhythm to the nature of work, which involves teams […]

Generations, Technology and BYOD in the Workplace

By: Katie Maller, Communications Manager Google+ icon for profile link

An interesting study by Cornerstone OnDemand and Kelton, gauged employees’ attitudes about technology in the workplace and whether company-provided applications adequately facilitate their productivity. Their research revealed a surprising phenomenon – the always-on, tech savvy younger workforce who grew up in the information age is actually overwhelmed by the chaotic pace and inundation of technology, […]

Apple Announcement: “One More Thing”

By: Tricia Stream, Content Marketing Manager Google+ icon for profile link

The tech industry was abuzz with anticipation on Tuesday. It was Apple’s big event – one shrouded in rumors for the past six months. The masses expected new phones, with amazing new features. They were salivating over the prospect of a wearable tech watch. It certainly seemed Silicon Valley (and those participating by proxy – […]

Mitel’s merger with Aastra puts investors before customers

By: Teney Takahashi, Product Marketing Manager - Competitive Analysis

At the start of 2014, Mitel completed its $400 million merger with Aastra Technologies. The newly-formed company retains the Mitel name, and will have a board of directors composed of appointees from both Mitel and Aastra. Not surprisingly, the merger was lauded by Mitel and Aastra investors.  Both companies had suffered through years of declining […]

Cisco Abandons UC For SMB

By: Teney Takahashi, Product Marketing Manager - Competitive Analysis

Cisco’s foray into the SMB unified communications market ends as a cautionary tale for partners and customers. The company has announced end-of-life for their UC300, UC500, BE3000 and UC5000 models. In late 2008, Cisco announced plans for a $100 million global strategic initiative to target the SMB market. In its announcement, Ian Pennel, senior vice […]

Communications Continuity a Key Theme at Apple WWDC

By: Tricia Stream, Content Marketing Manager Google+ icon for profile link

Monday morning kicked off the week with many huddled around their computer to take in Apple’s 25th Worldwide Developers Conference (WWDC) – watching the live streaming with rapt attention toward what software updates would be announced. ShoreTel has long been aware that businesses are shifting to a world where hardware isn’t as relevant (although Apple […]

Nemertes Research’s Study of Customer Deployments Reaffirms ShoreTel’s Lowest Total Cost of Ownership

By: Bernard Gutnick, Senior Director, Product Marketing Google+ icon for profile link

I’ve always believed the only way you find out what something costs, is to have customers tell you what their real costs are to operate a system. What better way to find out than to review the results from 190 IT decision-makers, interviewed or surveyed by leading independent research firm Nemertes Research published at Enterprise […]

Looking Into Technology’s Future: Four Predictions for 2014

By: Pejman Roshan, Vice President, Product Management

Technology is changing at such a rapid pace that we often don’t notice it until it’s fundamentally changed the tech landscape. Businesses are often suspicious of new technologies, worrying that they will disrupt accepted practices; however innovation has a way of disrupting the established way of doing things and replacing them with something better. CIOs […]

2013: A look back at a productive, memorable year

By: Katie Maller, Communications Manager Google+ icon for profile link

With the end of the year in sight, we thought we’d take a look at some of the major accomplishments in 2013. It was a busy year, indeed! ShoreTel experienced a record year of growth. We now serve more than 30,000 businesses in over 60 countries with more than 3 million users. We grew the […]

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