Welcome to the ShoreTel Brilliantly Simple Blog

Consultant Webinar this Week: Unifying UC with ShoreTel CRM Integration

By: Nancy Gates, Consultant Liaison Program Director

Each month our Consultant Liaison Program members receive a technology update and in-depth webinar on a timely ShoreTel topic. This month our featured subject is “Unifying UC with ShoreTel’s New CRM Integration” presented by product expert Ali Rizvi. Webinars are scheduled this week on Wed., June 11th for members of the Canadian Technology Consultants Association, and on Thurs., June 12th for North American consultants. …more

Three ShoreTel Channel Experts Recognized by CRN Magazine

By: Katie Maller, Communications Manager Google+ icon for profile link

WOTC_2013We’re proud to pass along the news today that three of our female channel experts have been recognized by CRN magazine. Heather Tenuto, vice president of worldwide channel programs and sales enablement, has been named to the CRN 2014 Women of the Channel list, and has been recognized as one of this year’s Power 100. Sarah Smith, channel development manager, and Bridget Winston, director of partner business management for the Western region, have been named to the CRN 2014 Women of the Channel list. …more

Australian Recruitment Company Peoplebank Hires ShoreTel and Realizes a Fast ROI

By: Jamie Romanin, Managing Director, Australia and New Zealand


The recruiters at Peoplebank, Australia’s largest ICT recruitment company, make high volumes of calls to candidates spread out across the country, overseas and often on cell phones. Gerard Hughes, national IT manager, indicated the company was spending 80 percent of its telephony costs on mobile phone calls, a cost that directly impacted the bottom line. With operations across Australia and offices in Singapore and Hong Kong, Peoplebank’s communications systems were costly to maintain and inhibiting business agility, competitiveness and regional growth plans.


Communications Continuity a Key Theme at Apple WWDC

By: Tricia Stream, Content Marketing Manager Google+ icon for profile link

Monday morning kicked off the week with many huddled around their computer to take in Apple’s 25th Worldwide Developers Conference (WWDC) – watching the live streaming with rapt attention toward what software updates would be announced.

ShoreTel has long been aware that businesses are shifting to a world where hardware isn’t as relevant (although Apple will surely convince us otherwise with an announcement of new hardware later this summer); it’s about user experience. This is in part due to the multitude of options and devices available to both consume and create content.

And with the WWDC announcements, Apple demonstrated their continued excellence in the field of beautifully simple and streamlined communication abilities. “We believe you should be able to use the right device at the moment, but the transitions between these moments should be natural and seamless,” noted Craig Federighi, Apple’s senior vice president of software engineering.


Big Brothers Big Sisters of Lone Star Realizes Unmatched Value Using ShoreTel

By: Katie Maller, Communications Manager Google+ icon for profile link

BBBSWe always enjoy relaying stories about our customers, especially when the customer is a non-profit dedicated to helping children.

Big Brothers Big Sisters is the largest mentoring organization in the United States. Its volunteers provide more than 10,000 children with support, guidance, friendship and fun through safe, positive mentoring relationships.

Big Brothers Big Sisters of Lone Star, located in NorthTexas, had separate and disparate telephone systems at all of its offices. It needed a solution that would help tie all of its locations together, minimize costs, and enhance productivity and customer service. …more

Enabling ubiquitous communications from the cloud through ShoreTel Sky

By: Arvind Rangarajan, Product Marketing Manager

The communication needs of people and businesses have evolved over time. The underlying technology that is used to fulfill the needs of enterprises has also changed significantly from plain old telephone (POTS) copper lines to ISDN circuits to DSL Lines and T1s. On one hand, business VoIP users have increased the different modes of communication from phones, instant messaging clients on computers to smart mobile phones and tablet PCs, while on the other hand businesses are in need of reducing the cost of supporting all these modes of communication. The workforce today is very dynamic and by being able to communicate when they want, where they want and how they want, people are able to be successful and increase productivity to new levels. …more

Which deployment model is right for you? A look at virtualized, hosted and cloud

By: Tricia Stream, Content Marketing Manager Google+ icon for profile link

Companies are increasingly considering centralized deployment of their SIP-trunking and UC resources into a private cloud or data center to maximize their return on investment in computing and virtual infrastructure resources.

Many legacy systems were built with the premise that dedicated servers would always host and run software and associated workloads. But just because communication components are moved into a private cloud doesn’t mean that customers should have to compromise quality by displacing all existing equipment or sacrificing existing enterprise-grade features.

Some confusion can occur when people begin to discuss “virtual programs.” Virtualization, hosted services and cloud communications are three definitively unique deployment methods. …more

Anthony & Sylvan Pools Dives into VoIP for Better Customer Service

By: Katie Maller, Communications Manager Google+ icon for profile link

This Memorial Day many of us probably have plans including barbequing and swimming. For one of ShoreTel’s customers, hanging around swimming pools is their business.  ShoreTel customer Anthony & Sylvan Pools installs the highest number of swimming pools of any company in the growing U.S. market. With its 50 sites using a mix of Mitel, small key systems, and Centrex systems, as well as voicemail capabilities at only some of the sites, it was the right time to consider a full, company-wide VoIP solution. …more

Australia’s Biggest Morning Tea 2014 – and the ShoreTel Sydney “Tim Tam Slam”

By: Emma McCormack, Marketing Director, APAC

Every year, the Cancer Council of Australia invites workplaces, schools, and the community in general to host a morning tea to raise funds for the good work the Cancer Council does in research and patient support across the country.

This is the second time ShoreTel Australia has been involved, which gives those of us in the office the chance to down tools for 20 minutes, have a chat over a cup of tea or coffee, reconnect with our colleagues and raise a little bit of money for a good cause. …more

The ShoreTel Dock: Why it “Rocks” from Sydney to Seattle

By: Emma McCormack, Marketing Director, APAC


“What would it take for you to use an international award-winning ShoreTel Dock?” demanded Ed.

“Ummm…well, someone needs to give me one,” I responded.

“30-pin or lightning adaptor?” Ed asked.

“I’m actually in the process of powering up my brand new, pink iPhone, so I guess it would be the lightning adaptor. I love my new, pink iPhone,” I said.

“I’m sending you a Dock. Let me know what you think.” …more

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